The name | The style:

With the basic font of this wordpress website, it had the bold punchy font and with it being

The Tone:

For the overall tone of the design I was struggling to find the words to describe it but I feel that this song by LCD Soundsystem encapsulates the tone, enegry and theme I want for the design and studio.

Possible Name Change:

After a conversation with Lexie and getting a secondary opinion on the possible name of the design studio that does not exist. But continuing with the same style of the ‘process’ idea when considering the font and weight of that font along with the full stop and the digital identity but changing the name to ‘cobalt’.

Cobalt is usually found in rechargeable ion batteries that is found in computers and as a design studio that uses a lot of technology

cobalt.

But playing on the colour that shares the name it could be a fun idea that the one colour we can not use within the studio is cobalt or similar colours.

brickwork.

Another possible name was brickwork, something solid and dependable but with the air of not taking yourself too seriously.